Home > Home > Accor launches A Club Surprise social media project, claims not to have heard of KLM Surprise

Accor launches A Club Surprise social media project, claims not to have heard of KLM Surprise

02/21/2012| 9:35:45 AM| 中文

Accor has started A Club Surprise, a project to, well, discover more about hotel guests and their interests by scouring through their social media profiles.

KLM Surprise is still probably the best example yet of how a travel brand can use the social graph to discover and engage with customers in an unusual and valuable way. 

The airline launched the project in late-2010 and it has been showcased and debated at travel conferences around the world ever since.

The idea was simple: find out more about passengers by looking at their open social media profiles (FourSquare, Twitter, Facebook, etc), then surprise them at the airport with a gift related to their interests or where they are going.

Read full story at: http://www.tnooz.com/2012/02/17/news/accor-launches-a-club-surprise-social-media-project-claims-not-to-have-heard-of-klm-surprise/

TAGS: Accor | social media
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