TripAdvisor loses top spot to Wotif – Top Australia travel websites, February 11 2012
Webjet Australia tops the agencies, Wotif.com tops destinations and accomandation, while Qantas tops the Airlines.
All change at the top in Australia as Wotif gained enough additional share of traffic in the destination and accommodation category to unseat its main rival TripAdvisor.
TripAdvisor lost 0.3% market share last week, as Wotif gained a similar amount over the same period.
The pair have jostled for pole position on and off for months, while Booking.com has mostly remained in third spot.