Best opportunities on the social web for hotels (and others) in 2012 [Part 1 of 3]
For the hospitality and travel industries, social media has become more important than ever. In this series of articles, the author analyzed some major trends in the application of social media .
Niels Bohr once said: “Prediction is very difficult, especially if it’s about the future.”
In this series of articles, I wanted to take a slightly different approach, and instead look back at the technologies I saw making the biggest impact in the hotel industry over the past year – and use this as inspiration for you as we look forward to another year of innovation.
Understanding if a technology is relevant for your audience and effective in your situation is often more valuable than trying to determine whether it’s the next big global trend or not.