This is a guest article by Geoff Galat, chief marketing officer at Tealeaf.
The life of the multi-device travel booker is changing, offering an incredible opportunity for travel companies of all shapes and sizes.
But for me, working in the customer experience space, I’m constantly astounded by how many companies seem to forget the part they have to play in the two-way relationship between brand and consumer that is a reality today in our online, socially-connected world.
Read full story at: http://www.tnooz.com/2011/12/13/mobile/why-travel-consumers-think-about-web-booking-channels-in-a-different-way-to-the-industry/
