Google has figured out a way to grab some more share of the print advertising market in travel — a co-op advertising program with Visit Florida.
Starting January 3, Visit Florida, in partnership with Convention & Visitors Bureaus in the state, will get premium placement on Google platforms for targeted tourism ads.
The online ads will be co-branded between the CVBs and Visit Florida and will run on the Google display network, YouTube and Google’s AdMob mobile platform. Participating CVBs so far include the Palm Beach County Convention & Visitor Bureau, the Greater Miami Convention & Visitors Bureau, the Orlando/Orange County Convention & Visitors Bureau and the Florida Keys & Key West Tourist Council.
Read full story at: http://www.tnooz.com/2011/12/12/news/not-for-print-visit-florida-launches-co-op-advertising-with-google/
