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How do they find us?

05/23/2011| 9:39:38 AM| 中文

We already know that about 90% of the bookings done on a hotel’s website are done by people who search for the hotel on their search engine, the question that we wanted to answer was how did the guest find out about the hotel.

I’ve been doing some research lately to find out how the customers that booked on the hotel websites heard about the hotel. We (me and our analysts at WIHP) reached out to over 6000 guests to gather their information. The hotel base we selected was about 100 hotels located in Paris, Rome and Barcelona. A selection of independent hotels varying from cheap to luxury and including Boutique. A pretty wide variety of hotels but all of them independent and in the smaller category of about 30-50 rooms.

We used the classic question “How did you hear about us?” and to be quite honest I was expecting something rather different from what I found. We already know that about 90% of the bookings done on a hotel’s website are done by people who search for the hotel on their search engine, the question that we wanted to answer was how did the guest find out about the hotel.

Read the full story at:http://www.mirarmedia.com/hotel-trends/how-do-they-find-us/

TAGS: Hotel marketing
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