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Savvy hotel marketers view front desk as a distribution channel

04/29/2011| 8:49:10 AM| 中文

As revenue managers work diligently these days to try to maximize profits during the economic recovery, there seems to be a disproportionate amount of efforts focused on the electronic distribution channels. Yet there is still another distribution channel which is far too often overlooked: the hotel front desk.

As revenue managers work diligently these days to try to maximize profits during the economic recovery, there seems to be a disproportionate amount of efforts focused on the electronic distribution channels. Yet there is still another distribution channel which is far too often overlooked: the hotel front desk.

By Doug Kennedy

As addressed in another of my recent articles, the savvy hotel marketers recognize the value of their voice distribution channels. Yet there is still another distribution channel which is far too often overlooked: the hotel front desk.

At most properties the front desk team faces a myriad of other opportunities to increase sales and optimize profits every day. Depending on factors such as your property’s destination, location, brand, and market segment, here are some situations your front desk salespeople might encounter daily, along with corresponding training techniques for review at your next departmental meeting.

Read the full story at: http://hotelmarketing.com/index.php/content/article/savvy_hotel_marketers_view_front_desk_as_a_distribution_channel

TAGS: Hotel | distribution
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