NB: This is a guest article by Mike Benjamin, CEO of flight information company FlightView.
For airlines and airports, it’s not rocket science – 75% of frequent travelers use mobile devices.
This means – with many already beginning to understand – that a mobile presence is absolutely necessary for optimal customer service and corporate branding.
Not only can mobile offerings like applications and websites help satisfy travelers’ expectation of having instant access to travel information, they also benefit airports and airlines internally.
Read the full story at: http://www.tnooz.com/2011/04/21/mobile/understanding-apps-versus-mobile-web-for-airlines-and-airports/
