NB: This is a guest article by Eshe Brown, a travel consultant at Propellernet.
If you’re in the business of selling holidays online it’s worth swotting up on the Google Panda Update.
Put simply: Google’s latest development could impact massively your website’s rankings.
The update is a development in Google’s algorithm, designed to help people find more high-quality websites from search. Initially tested in the US, at the beginning of this week it was rolled out globally to all English-language Google users.
Search behaviours have changed, just like Google’s algorithm, so if your search strategy is still about trying to out-smart Google’s algorithm, working the loopholes and simulating relevance, then it’s time to re-think your approach.
Read the full story at: http://www.tnooz.com/2011/04/15/how-to/ten-tips-for-ethical-link-building-on-travel-websites/
