NYC based Seventh Art Media has examined 135 hotel Twitter accounts and more than 120,000 tweets from November 1, 2010 to January 31, 2011 to identify the best opportunities for hotels to utilize this channel and assign an actual dollar-value to this marketing asset.
The online space has erased virtually all hurdles to inventory distribution – and social media has done the same with marketing and brand exposure. The key to every hotel’s online business success is thus a function of two elements: Distribution + Attention.
Read the full story at: http://www.hotelmarketing.com/index.php/content/article/how_hotels_create_a_valuable_asset_on_twitter
