This is a guest article by, a director at Collinson Latitude.
Despite the temporary truce between American Airlines and some of its GDS providers, the prospect of a breakaway remains a very real possibility.
If one airline succeeds in enticing customers to its own direct connect bookings facilities, other big-name brands will surely follow.
The result? A renewed focus on the customer value proposition.
Read the full story at:http://www.tnooz.com/2011/02/11/news/what-will-be-the-best-consequence-of-a-new-airline-distribution-model/