Why the airline-online travel agency war will not evolve to hit hotels
Hotel companies did not create their CRSs for use by travel agencies and hence their reservation systems have not been built native to a distributor’s needs.And this might be the reason that the airline-online travel agency war will not evolve to hit hotels.
Back in 2003-2004, the hotel industry implemented “next generation seamless” (NGS) connectivity, primarily to solve a rate accuracy problem.
NGS means that every hotel availability request is sent directly to the supplier system for a response and the hotel systems do not have to update the GDS database with their rates and availability anymore.
At the time, I had lobbied, within Amadeus (where I was working), to solve this problem in a different way. My fear was that the GDS and Amadeus in particular, were losing an invaluable database with rates and avail for about 60K+ (now many more) hotels.