The global and well-known creative ad house will operate across Expedia’s 12 markets in Europe and is charged with devising both pan-country and regional campaigns for the online travel agency.
The hiring of Ogilvy follows a six-month branding study with consultancy firm Value Engineers to establish how the OTA can build relationships with different audiences and the nuances between customers across the markets.
Read the full story at: http://www.tnooz.com/2010/12/13/news/expedia-promising-social-and-mobile-as-ogilvy-and-mather-wins-in-europe/
