Home > Home > Expedia promising social and mobile as Ogilvy and Mather wins in Europe

Expedia promising social and mobile as Ogilvy and Mather wins in Europe

12/15/2010| 3:07:55 PM| 中文

Expedia has appointed Ogilvy & Mather as its new advertising agency across Europe – but it is small details in today’s announcement that may give rivals a reason to worry.

The global and well-known creative ad house will operate across Expedia’s 12 markets in Europe and is charged with devising both pan-country and regional campaigns for the online travel agency.

The hiring of Ogilvy follows a six-month branding study with consultancy firm Value Engineers to establish how the OTA can build relationships with different audiences and the nuances between customers across the markets.

Read the full story at: http://www.tnooz.com/2010/12/13/news/expedia-promising-social-and-mobile-as-ogilvy-and-mather-wins-in-europe/

TAGS: Expedia
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