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Hotels.com claims first with TV advertising-on-demand move

12/07/2010| 5:36:18 PM| 中文

Hotels.com is being touted as the first travel brand to use a system on US web television which allows users to select the advertising they would like to see.

Hotels.com is being touted as the first travel brand to use a system on US web television which allows users to select the advertising they would like to see.

The Expedia-owned hotel booking site is part of a commercial service on the Comcast broadband network given the grand name of “telescoping technology”.

Users of the Comcast system see links to a travel and leisure section within the menus. Faced with options for different products-on-demand, users who select accommodation can then select from one of a number of cities including Washington DC, Chicago, Los Angeles or San Francisco.

Read the full story at: http://www.tnooz.com/2010/12/06/news/hotels-com-claims-first-with-tv-advertising-on-demand-move/

TAGS: Hotels.com
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