Call It the Year of the Mobile Traveler
Whether 2010 finally shapes up to be the year for mobile, it already has a huge head start in one sector: travel. As a result, marketers with apps are raking in profits.
While mobile search overall has increased four-fold in the past year, according to Google, searches for travel-related terms have jumped 12 times and hotel-specific terms are up 30 times in the same period. Moreover, those travelers are booking differently than those doing so from a desktop, and are often choosing places to stay on the eve of their trip or once they have reached their destination.
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