How Lufthansa unlocked FourSquare for Oktoberfest promo
German giant Lufthansa which managed to leverage the service during the recent Oktoberfest in Munich.
Another airline finding a way of using FourSquare – this time it’s German giant Lufthansa which managed to leverage the service during the recent Oktoberfest in Munich.
The airline claims it is first German company to have worked with FourSquare to create a special platform so users could unlock badges as part of a wider online game.
Customers were encouraged – via the Lufthansa Facebook page – to check in at various locations around the Bavarian city during the festival.
Read the full story at: http://www.tnooz.com/2010/11/30/news/how-lufthansa-unlocked-foursquare-for-oktoberfest-promo/