In 2010, offline travel distribution will grow faster than online for the first time since the rise of online travel, according to a new report, PhoCusWright's “US Online Travel Overview Tenth Edition.”
Another perhaps surprising finding: Corporate travel led the US travel market's 2009 plummet and is now fueling its recovery, in a dramatic swing that is temporarily disrupting the overall market's shift to online channels, says the company.
PhoCusWright also projects a restrained recovery through 2011, varying by travel segment and distribution channel.
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