In part one I discussed strategy, deciding who you want to talk to and what you want to say. How looking to the messaging and audience is a must do before opening up social media accounts and submitting content.
In part two, I am still recommending that social media accounts are left unopened.
There is still more work to be done before a travel supplier should be creating socially distributed content.
Part Two: Start monitoring social media, make it a customer service and marketing priority
As I discussed here, consumers are turning more and more to social media sites to help them get more information on brands.
So it is important to set up the infrastructure (readers or monitoring tools) that scrape social media and review sites and serve up mentions of your brand, competitors and (if relevant) location to customer care and marketing teams.
Read the full story at:http://www.tnooz.com/2010/08/25/how-to/part-two-of-four-social-media-tips-for-the-travel-supplier/
