US-based Delta Airlines secured nothing if only bragging rights last week when it unveiled the world’s first airline booking engine within Facebook.
Obvious questions came over its effectiveness as a marketing tool, value to the consumer, impact on its existing booking channels and integration (or not) with existing social media features on Facebook.
Read the full story at http://www.tnooz.com/2010/08/18/news/how-the-top-ten-airlines-in-the-world-use-facebook/
