How the top ten airlines in the world use Facebook
Of course each has different passenger types, routes, online strategy, but what will be guaranteed will be that many of their customers will be members of the ubiquitous social network that is Facebook.
US-based Delta Airlines secured nothing if only bragging rights last week when it unveiled the world’s first airline booking engine within Facebook.
Obvious questions came over its effectiveness as a marketing tool, value to the consumer, impact on its existing booking channels and integration (or not) with existing social media features on Facebook.
Read the full story at http://www.tnooz.com/2010/08/18/news/how-the-top-ten-airlines-in-the-world-use-facebook/