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Will Google's Acquisition Of ITA Damage The Online Travel Industry?

07/23/2010| 9:08:39 AM| 中文

If Google creates a direct landing page for flights based on ITA data, the online travel-selling sites will have to outbid Google itself to stay high enough up in the paid listings to keep their audiences.

To those who are not in the travel industry, the July 1 announcement that Google has agreed to acquire flight information software company ITA Software Inc. for $700 million was just one more routine purchase for the ad search giant which vaguely said it would "create new ways for users to more easily find flight information online, and we're looking forward to welcoming them to Google."

Read the full story at http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=132320

TAGS: Google
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