TripAdvisor is making a serious and its first move into the European holiday rental business this week after confirming the acquisition of UK business HolidayLettings.
The deal for what was the UK’s last remaining large independent holiday rentals business puts TripAdvisor on the road to becoming an intriguing rival to the dominant player in the sector, HomeAway.
Terms of the acquisition were not disclosed today.
The purchase of HolidayLettings is the first major acquisition for TripAdvisor in Europe for a number of years. It snapped up review site HolidayWatchdog in February 2008.
But the timing of the deal will not come as a surprise to HomeAway after seeing TripAdvisor buy US-based rental business FlipKey in 2008 and officially launching its vacation rental channel on the main site in 2009.
Read the full story at: http://www.tnooz.com/2010/06/24/news/tripadvisor-eyes-european-rental-business-buys-holidaylettings-in-the-uk/
