TripAdvisor defends link policy on Business Listings, not search engine-friendly
Unfortunately, one digital marketing agency, US-based Screen Pilot, which has a number hotel clients including Noble House Hotels and Little Palm Island, took a look behind the scenes and surprised by what it found.
The core principle behind the paid-for Business Listing service on TripAdvisor is that it gives a hotel the chance to officially put itself in front of a huge audience.
At the end of April 2010, almost 12,000 properties around the world had signed up to the service.
One element of a Business Listing (alongside be able to include a telephone number and email address on hotel pages) is a direct link to the hotel’s website.