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InterContinental hits it big with Gowalla mobile marketing

05/26/2010| 8:39:25 AM| 中文

Location-based social networks such as Foursquare and Gowalla likely will soon see a flurry of integrations with hotels and other brands as travel companies tap into new mobile-marketing vehicles.

InterContinental Hotels Group says it became the first hotel company to connect with its guests through Gowalla when they check in at the property.

When guests check in for stays at two IHG brands — Holiday Inn and Crowne Plaza — they can also “check-in” on Gowalla via their mobile devices and receive targeted pitches about the hotel group’s Hit it Big rewards promotion through June 30, 2010.

Read the full story at http://www.tnooz.com/2010/05/24/mobile/intercontinental-hits-it-big-with-gowalla-mobile-marketing/

TAGS: InterContinental
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