Integrating social media into your hotel’s marketing communication
Consumer generated media, guest reviews, and social networking are marketing and public relation opportunities to get the good news out about your hotel.
If you are embracing consumer generated media, guest reviews, and social networking as marketing and public relation opportunities to get the good news out about your hotel, here are some interesting points of discussion for your next meeting.
Remember in “the good old days” when “all” we had to worry about from a negative guest was that they would tell their family, friends, and co-workers? Most seasoned hoteliers will recall being told in training classes that “a happy guest tells five others; an unhappy guest tells 9-10 others.” It seems like not that long ago I was facilitating workshops where, based on these numbers, we tried to quantify the significant cost of future business that was lost through negative word-of-month advertising, and even then it easily justified an investment in hotel hospitality training.
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