Travel sites with videos encourage consumers to spend more than those without, according to a leading technology supplier.
Trailstream managing director Dave Howard told the Travel Technology Initiative conference in London that videos have evolved from being a "nice to have" to a necessity for travel companies online.
See the full story at http://www.travolution.co.uk/articles/2009/09/25/2888/holiday-videos-drive-online-bookings.html
