Lessons From Hyatt: Simple Ways to Damage Your Brand
Looking for a sure-fire way to do a little damage to your brand? Follow these two simple steps:
1. Make the decision to fire a very important yet modestly paid sector of your workforce. Fire the entire lot of them.
2. Outsource their positions to a third-party vendor who will bring in contractors to do their jobs at a lower cost. But — and this is critical — before you fire them, trick your workers into training the people who will replace them. How to pull this neat trick off? Tell them they are training vacation replacements. (Best to leave out the fact that the vacation is permanent).
See the full story at http://blogs.harvardbusiness.org/hbr/hbreditors/2009/09/hyatt_housekeepers_and_damagin.html