The goal of improving distribution and raising the profile of individual hotels and chains within the Global Distribution Systems (GDS) is not as complicated as it may appear. Hoteliers can take control of their distribution within the GDS by gaining a better understanding of the opportunities available and by proactively marketing their properties.
See the full story at www.hotelmarketing.com/index.php/content/article/how_to_maximize_your_hotels_gds_distribution/
