Sabre acquires EB2
Published: 19 Dec 2008: Sabre Holdings has acquired EB2 International Limited (EB2), a London-based independent supplier of e-commerce enabling software products, solutions, infrastructure and services to global airlines.
EB2, and its products, will become part of Sabre Airline Solutions.
Sabre Airline Solutions will fully integrate all of EB2´s products and services with the rest of the SabreSonic Suite supporting automated refunds and exchanges in addition to other complex shopping and pricing requests.
According to Sabre, this integration will leverage EB2´s specialty of developing flexible solutions that address the complexities of online travel booking and simplifying direct sales to the corporate, agency and end traveler segments.
With this strategic alliance, the two companies are looking at offering "the industry´s only Internet booking engine that fully integrates the most advanced shopping and pricing capabilities based on natural rules for ultimate flexibility".