Aer Lingus introduces new fare merchandising capabilities
Published: 17 Dec 2008: Aer Lingus has launched new fare merchandising capabilities which enable the up-sell and cross-sell of flexible fares across multiple routes.
The branded ´flexi´ fare reflects the Aer Lingus strategy to offer innovative price and service options to the customer.
The Datalex Travel Distribution Platform (TDP) gives Aer Lingus the control and flexibility required to dynamically create fare families with bundled fees and services and management of the PNR. In addition, by virtue of the TDP Business Rules Centre, Aer Lingus has also launched a new ancillary service option for ´extra weight´ shopping enabling customers to pay for excess baggage online at discounted rates.
Aer Lingus has relied on the Datalex TDP to drive its primary distribution channel www.aerlingus.com since 2002. Recent deployments of the Datalex Travel Distribution Platform on www.aerlingus.com have included advanced TDP Business Rules Centre (BRC) features to enable fare and tax discounts, pre-seat selection fees, baggage fees, manage booking functionality, integrated flight driven car rental booking process and integrated insurance booking.