Expedia Signs Global Partnership Agreement With Red Lion Hotels Corporation
Expedia, Inc. (NASDAQ: EXPE), the world's leading online travel company, today announced it has signed a long term, strategic global supply agreement with Red Lion Hotels Corporation
"Red Lion has a history of delivering superior attentive service and value to our guests," said Barry Hughes, Senior Vice President of Marketing and Distribution, Red Lion Hotels Corporation. "Partnering with Expedia is the ideal way to help us extend our offerings to millions of travelers worldwide, while underscoring our emphasis on value."
"Red Lion Hotels understands the value that the Expedia network provides," said Melissa Maher, Vice President, Strategic Accounts, Expedia® Partner Services Group. "This long-term agreement represents Expedia´s continued commitment to helping Red Lion maximize the value it derives by participating in Expedia´s global marketplace."
With this agreement, Red Lion Hotels will benefit from access to Expedia online marketing and travel distribution expertise, dynamic rate management, and targeted merchandising opportunities to reach travelers throughout Europe, Asia and North America. Expedia will facilitate the booking of accommodations at Red Lion hotels on all Expedia- and hotels.com-branded websites worldwide.
Red Lion has 50 North American hotels located in the U.S. and Canada. Red Lion Hotels will access Expedia´s global online travel marketplace through Expedia Connect, Expedia´s industry leading direct connection solution for chain hotels.
About Red Lion Hotels Corporation
Red Lion Hotels Corporation is a hospitality and leisure company primarily engaged in the ownership, operation and franchising of upscale and midscale hotels under its Red Lion® brand. As of June 30, 2008, the RLH hotel network was comprised of 50 hotels located in nine states and one Canadian province, with 9,326 rooms and 448,626 square feet of meeting space. The company also owns and operates an entertainment and event ticket distribution business. For more information, please visit the company´s website at http://www.redlion.com/.