Boarding Passes to Include Destination Content
Friday, July 18, 2008: Six major network carriers announced their collaboration with Sojern Inc, an independently owned company, to provide destination content to passengers printing off their boarding pass through online check-in services starting this week.
The airlines include American Airlines, Continental Airlines, Delta Air Lines, Northwest Airlines, United Airlines and US Airways.
Information on boarding passes will include events and weather forecasts for the duration of the passengers’ trip, as well as taking into account the passengers’ budgets for food and accommodation.
Advertisers have also jumped on the opportunity to created customised offers on the boarding passes, with special discounts tailored to the passenger.
Delta Air Lines will initially provide the service to passengers aboard flights to Las Vegas before launching it to all domestic destinations, according to BusinessWire.
“With millions of our passengers checking in online at delta.com each year, the boarding pass becomes an increasingly valuable tool for sharing relevant, timely offers and destination-specific content with our customers before they travel," said Marc Ferguson, general manager of Global Partnerships for Delta.
“At Delta, we are always looking for innovative, new opportunities to provide added benefits to our customers, and this customized data from Sojern does exactly that."
Airlines will operate and develop their own independent websites for online check-in with additional quality content provided directly on the printed boarding passes.
"With nearly 40% of our customers using nwa.com to check-in, Northwest is pleased to extend customized offers and deals tailored to customers depending on their destination and other characteristics," said Al Lenza, Northwest VP, Distribution and E-commerce.
Other airlines will start the online content service to domestic travellers later in the year.