Lastminute.com eyes dynamic packaging overhaul
(27 June 2008) Lastminute.com is to upgrade its dynamic packaging technology so any product on the online travel agency’s platform can be sold as a single product.<br>
The new system will allow users to combine flights, hotels and package holidays with other destination services such as restaurants, activities, attractions and theatre tickets.
Due for full release in early-2009, lastminute.com hopes the new platform will push the OTA into vastly "improved areas" of search and packaging capability for customers.
Until now users have not been able to add ancillary services onto their main transaction as lastminute.com was using two separate pieces of technology to run the booking systems.
Further technology changes behind the scenes will include the ability to serve product offers on lastminute.com pages based on the weather in certain destinations.
UK managing director John Bevan told Travolution the site experienced major increases in traffic when the UK weather is poor, so technology is being developed to automatically feed appropriate offers and creative into the main pages.