Accor continues dynamic expansion in Vietnam with launch of Ibis brand
Monday, 23 June 2008: Accor, Vietnam’s leading international hospitality player, announced that it has signed an agreement with Viethan Hotel Co Ltd to manage a new Ibis hotel – Ibis Saigon South in Ho Chi Minh City starting early 2010 onwards. Ibis Saigon South will have 170 rooms and will incorporate a restaurant, bar, meeting rooms and full car park facilities.
Ibis Saigon South is Accor’s first Ibis hotel in Vietnam and will join Accor’s growing global network of more than 4,000 hotels in nearly 100 countries. Within the Accor group, Ibis is the leading network of budget hotels in Europe, famous for offering excellent value for money, high quality and easy access. Ibis Saigon South is conveniently located in the New Urban Zone of South Ho Chi Minh City (known as Phu My Hung), within walking distance of many restaurants, future shopping malls and the new Saigon Exhibition and Convention Centre. It is ideal for both business and leisure travelers.
Ibis – Europe’s leading budget hotel network
With a presence in 39 countries (20 in Europe) and 781 hotels, Ibis is Europe’s leading budget hotel network. Since its debut in 1974, Ibis has revolutionised the economy hotel market with its full service at the right price value proposition. Ibis is famous for offering excellent value for money and high quality. Quality is the central value of the Ibis brand strategy, and is driven by a continuous quest for innovation and modern style. The 15-minute Satisfaction Guarantee and the ISO 9001 certification are both key points in the brand promise, and offer guests the assurance of high quality service. Ibis teams are on hand 24 hours a day to welcome their guests, and are always available to deliver the services guests request, whether it’s a night-time snack or sending a fax.
Announcing the entry of the Ibis brand into the Vietnamese market, Accor Asia Pacific Chairman and COO Michael Issenberg said, “The demands and requirements of travelers are undergoing a significant shift. Many business travelers are now quite happy to stay in good hotels that provide quality amenities. Accor’s Ibis hotels offer round-the-clock reception, service and amenities that have raised the bar for budget hotels. Ibis Saigon South will complement the rapid expansion of the Ibis economy hotel brand across Asia for Accor”.
There are currently 46 Ibis hotels in the Asia Pacific region. Ibis Saigon South is the eleventh hotel under development by Accor in Vietnam. In March 2008, Accor also announced that it was developing 10 new hotels which will open between end 2008 to 2010: Pullman Lao Cai, Pullman Sapa Resort, Pullman Vung Tau, Mercure Hanoi La Gare, Mercure Hanoi Hado, Novotel Phu Quoc Resort, Novotel Halong Bay, Novotel Nha Trang, Novotel Hoi An Imperial Resort and Novotel Hanoi On The Park.