US Airways deploys international websites
Saturday, 22nd March 2008：Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry, today announced that US Airways has launched five international websites, with four more coming soon, using the Amadeus e-Commerce Airline Suite to power their online shopping and reservations.
With Amadeus e-Commerce shopping and booking solutions, these websites seamlessly reflect US Airways branding via a flexible HTML-based user interface, offering full calendar shopping capabilities that are fully integrated with the booking engine. Using a tiered approach, US Airways regional websites around the world can effectively manage their local fare families, specific "look-and-feel" attributes such as special offers, and local method of payments and delivery, while the airline maintains control over the overall branding and website strategy and positioning.
US Airways benefitted from Amadeus´ off-the-shelf availability of 23 languages, enabling their international websites to be deployed in only a few months. The carrier also took advantage of the Amadeus flexible J2EE (Java 2 Enterprise Edition) underlying layers to seamlessly connect their new international websites to their current inventory.
"The Amadeus e-Commerce Airline Suite provides the technology we need to deliver and support the expansion of US Airways´ international web presence," said Travis Christ, Vice President, Sales and Marketing for US Airways. "Amadeus´ extensive knowledge and experience in this area, including working in multiple languages, currencies and payment types, provided a tremendous advantage."
US Airways follows a number of major airlines such as JAL, Qantas, and Lufthansa who have selected Amadeus to help them aggressively deploy their international presence online.
"Serving international markets with complex itineraries and local requirements in a cost-efficient way is a key challenge that we have improved over many years," said Philippe der Arslanian, Global Director, Airline Direct Channel for Amadeus´ Airline Business Group. "Using the Amadeus e-Commerce solutions, I am confident that US Airways will be able to increase its international conversion rates and increase its global yield while serving the ever-increasing needs of their customers."
The Amadeus e-Commerce Airline Suite currently powers the following US Airways international websites: Spain (Spanish), Germany (German), United Kingdom (English), France (French), Pan-European (English). Additional websites will serve Ireland, Italy, the Netherlands and Switzerland.