lastminute.com opts for Pixsy for multimedia travel search
Online travel and leisure retailer lastminute.com has signed an agreement with Pixsy Corporation to utilise its media search technology to operate a travel focused video and image search engine at lastminute.pixsy.com. (10/29/2007)
Pixsy is a media search platform that powers private label video and image search engines. Pixsy´s media search technology enables lastminute.com to operate a vertical multimedia search engine, giving users the ability to search millions of travel photos and videos while simultaneously shopping for travel services.
Pixsy technology makes it easy for any site to run a branded multimedia search engine with content customised to that specific audience, thereby creating new search activity and targeted advertising inventory.
lastminute.com selected Pixsy´s hosted media search solution, enabling them to utilise video and image search without internal development efforts.
Ralph du Plessis, SEO Manager, lastminute.com said, "We selected Pixsy for their ability to create a hosted media search engine, under the lastminute.com brand... Offering users the ability to search photos and videos keeps them on our site longer and engaged with our brand and service."