American Airlines signs exclusive opaque participation agreement with Priceline.com
American Airlines, Inc. and priceline.com have signed an agreement where American will make priceline.com its exclusive distribution partner for opaque airline tickets. (10/11/2007)
Mark Koehler, Senior Vice President, Air for priceline.com said, “We believe our customers will appreciate the added savings that this partnership will deliver.”
“Opaque” refers to a type of purchase, such as priceline.com’s Name Your Own Price, where a customer buys an airline ticket and is provided with the name of the airline and the itinerary information after the purchase is completed. By being flexible with their travel plans, priceline.com’s Name Your Own Price customers can save up to 40 percent compared to published prices found on other major online travel reservation sites.
American also sells its tickets through priceline.com’s Published-Price airline ticketing service.
“Priceline.com has worked hard to refine its Name Your Own Price service into what we believe to be the most supplier-friendly opaque sales environment on the Internet today,” said David Cush, Senior Vice President - Global Sales for American Airlines. “In recognition of that effort, American Airlines has decided to deepen our business relationship.”