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Ice-snow tourism booming in China as Beijing Winter Olympics approach

01/05/2022| 12:15:47 PM|

The night-skiing economy has become a new economic driving force in northern China.

Every winter in northeast China, the coldest places are often the hottest tourist spots. This is especially true at the moment, with the 2022 Beijing Winter Olympics just around the corner and the Chinese people's passion for the cold greater than ever.

Ice and Snow World, a famous seasonal attraction in Harbin, capital of Heilongjiang Province, was bustling with tourists during the recent New Year holiday, which lasted from Saturday to Monday.

Covering an area of 820,000 square meters, the park used some 230,000 cubic meters of ice and snow to create 65 different landscapes this year, with the popular "super ice slide" attraction extended to 423 meters.

Comprehensive COVID-19 prevention measures are in place. Visitors can be seen lining up in an orderly manner at the gate, scanning their health codes and having their temperatures taken before entering the park.

Over recent years, the Chinese people's fervor for winter sports has also been on the rise, with night skiing in the spotlight. Experts have noted that the night-skiing economy has become a new economic driving force in northern China.

The Songhuahu Ski Field, a well-reputed urban ski resort in Jilin City, Jilin Province, introduced night skiing sessions in 2016, and the number of participants has grown from 30,000 to around 100,000 in 2021, according to Wang Jiayu, a manager at the resort.

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TAGS: ice-snow tourism | Beijing Winter Olympics | night-skiing
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