Holidaybreak focuses on improving 'Look to Book' online conversions
European specialist holiday group Holidaybreak Plc has selected the Tealeaf CX suite to help enhance the online experience of visitors to its most prominent UK camping websites: www.keycamp.co.uk and www.eurocamp.co.uk. (7/25/2007)
Tealeaf will go live on the Keycamp and Eurocamp websites at the end of July.
Through the association, Holidaybreak is looking to proactively seek out and solve any obstacles that may impede the online customer experience, and convert more lookers into bookers as a result.
Holidaybreak will have real-time visibility of activity on its sites and the company hopes to immediately solve any issues that are preventing customers from completing bookings.
Both Keycamp UK and Eurocamp UK account for up to 40 per cent of online bookings across the Holidaybreak Camping Division and jointly receive 50,000 unique users a day during peak months.
"Tealeaf will provide us with a unique view into our online customer experience by delivering insight into each and every customer journey. It gives us the understanding to make significant improvements to our customer experience, which will have a positive impact on online bookings. Furthermore, the Tealeaf solution facilitates the identification and speedy resolution of issues on our websites," said Graham Sadler, IT Director for Holidaybreak Plc - Camping Division.
The European specialist holiday group, which has three operating divisions in Hotel Breaks, Adventure Travel and Camping, sold 3.1m holidays in the year ended 30 September 2006.