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lastminute.com re-launched in the US

06/30/2007| 9:43:00 AM| 中文

Online travel company lastminute.com has re-launched in the US to cater to the last second summer travel. (6/28/2007)

Online travel company lastminute.com has re-launched in the US to cater to the last second summer travel. (6/28/2007)

The revamped site features a new homepage design, updated tagline (“Live every minute”) and improved navigation. The new lastminute.com will focus primarily on “last-second deals”: spontaneous getaways for people planning travel within two weeks or up to three hours before departure.

“lastminute.com offers Travelocity an exciting opportunity to use this strong brand in the US to focus on the last second space,” said Michelle Peluso, President and CEO of Travelocity and owner of lastminute.com. “At the same time it offers a variety of great experiences to get people out in their own town or to get out of town.”

In full “Live every minute” style, lastminute.com features traditional travel products like standalone flights, hotels and vacation packages alongside a wide range of lifestyle activities for travelers looking to go out on the town, out of town, or stay home.

The site has been designed to empower customers with tools to quickly plan an exotic getaway but also to find other activities to make the most of every minute. Customers will have access to more than 4,000 industry partners, including major airlines, hotel companies and specialty activity providers in the United States, Canada, Mexico, the Caribbean, Europe, Central and South America.
TAGS: lastminute.com | Travelocity
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