Sabre acquires E-site Marketing
Sabre Holdings has acquired E-site Marketing, an Internet marketing company specialising in online business solutions exclusively for the hospitality industry. (6/6/2007)
Sabre stated: “E-site Marketing and SynXis will create an unmatched online offering for hoteliers, including search engine expertise, website hosting and development, content management, booking engine, statistical reporting and tracking tools and revenue management services.”
“The dynamic and evolving nature of web and search engine marketing presents formidable challenges for any company seeking to enter this space as a casual endeavor. One of the many qualities that attracted us to E-site Marketing was their approach to the education and training of their staff,” said Scott Alvis, President and GM of SynXis.
“Their success in the adoption and integration of emerging technology solutions such as web 2.0, RSS technology, social media strategy and monitoring, and the establishment of key performance indicators will greatly enhance hoteliers,” said Alvis.
Under the terms of the acquisition, Felix Laboy, Co-Founder and President of E-site Marketing will join Sabre, continuing as President of the company. He will direct and manage all aspects of the E-site Marketing business, working closely with SynXis and Sabre’s other business units.
E-site Marketing will continue to maintain operations, service their existing customers and retain all of their current talent based out of their Bethesda, Md., offices.
According to an official release, the average E-site Marketing customer sees: 27 percent of their website traffic directly attributable to E-site Marketing’s Internet marketing campaign; efforts bring in targeted travelers, accounting for 40 percent of the revenue generated on the customer’s website and a 90 percent increase in ROI after the first year in which a programme has been implemented.