China's HNA Tourism Group renamed Carlson Rezidor Hotel Group as Radisson Hotel Group on Monday at the International Hotel Investment Forum.
The new identity aimed to leverage the powerful, international brand equity of the Radisson name to drive awareness in the marketplace, increase marketing efficiency across the global portfolio and offer exceptional experiences to guests, owners and talent.
Most of its brand names stay the same, although Country Inns & Suites by Carlson has changed to Country Inns & Suites by Radisson, and the group's customer loyalty program is now called Radisson Rewards instead of Club Carlson.
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