Airfare forecast app Hopper expands into lodging sector with immersive UX
Hopper, the flight booking application that offers predictive pricing analytics, has launched Hopper Hotels, a new component to the that allows users to book accommodation.
The service will also offer pricing forecasts, but Hopper Hotels is layered with an additional algorithm that determines users’ hotel preferences in order to serve them up for any given destination. The hotel product goes one step further: users can view immersive hotel stories directly in the app.
Plans are also in the works to add a feature that would allow users to share the content. In the meantime, the videos also offer objective advice, via voiceover, as far as what’s worthwhile at the hotel and what to avoid. There’s no text to read. Hopper also pays homage to the rabbit used in its logo by incorporating a 3D bunny into the videos as well as an Easter egg.
Moreover, the inventory listed in Hopper Hotels runs the gamut as Millennials have started having families. Nor do Millennials account for all 17 million Hopper app installs since the company’s 2015 launch. But there is a downside for hotels; Hopper’s program is invite-based.
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