AOL launches its portal in India
As part of its global expansion plans, AOL has launched AOL.in, a new portal in India offering free e-mail, instant messaging, and mobile services. (4/27/2007)
These offerings are in addition to local news and information for the Indian market.
“India is one of the world´s fastest-growing online markets, and our India portal will help us compete for users and advertisers in this important region,” said Ron Grant, President and COO of AOL.
“AOL is one of just four companies with the scale, the network infrastructure, the resources, and the products to compete on a global level, and we plan to fully utilise those advantages as we enter new markets.”
According to a Kaufman Brothers report released in September 2006, India had roughly 45 million Internet users (out of a population of 1.1 billion) at the end of 2006. The report projected that India´s Internet population would double to 94 million by 2008 and triple to 147 million by 2010.
In addition to communications tools and services, AOL.in also gives users a wide range of content designed specifically for India, including robust video and special channels.
“By leveraging a unified product platform, we can accelerate our timetable and reduce the cost of launching and supporting portals in new markets,” said Maneesh Dhir, AOL’s Executive Vice President, International. “AOL.in shows how we can quickly move into an important market like India with a strong, local offering that meets the needs of its online users.”
In an effort to establish a global unified user experience that brings, front and center, the features and content that Web users access most often, AOL also unveiled today a beta of the new AOL.com portal in the United States and launched the new AOL.ca portal in Canada.