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Shanghai Disney sees 11 million visitors in first year, blowing past expectations

06/16/2017| 7:44:06 PM|

In its first year, Shanghai Disneyland has seen over 11 million visitors, exceeding the company's most optimistic expectations, CEO Bob Iger said.

"We have no projections about what's ahead except to say that this is being embraced by China in that 50 percent visiting are actually coming from outside the Shanghai region," said Iger, who is in Shanghai to mark the occasion. 

Iger said the company has projected that two-thirds of visitors would come from the Shanghai region, but with half of all visitors coming from outside the region, it suggests that word is getting around and that word of mouth is positive. "It's a positive sign," he said.

At 11 million visitors, Shanghai would rank in the middle of Disney's parks, slightly outperforming Disney's park in Paris. According to an independent report by the TEA/AECOM Theme Index and Museum Index, the U.S. parks see more visitors, Hong Kong significantly less.

Iger sees more room to grow. Toy Story Land, already at Hong Kong Disneyland, is the first addition to the Shanghai park to be completed in 2018. He said Shanghai had the land for further expansion, though so far there are no specific plans.

When asked about reports in China that Disney was exploring the idea of a second park in mainland China, Iger said he wouldn't rule it out in the future.

"We're pleased that we're off to such a great start but we've got more to do here first before we really talk about or think about doing more elsewhere in China but I think over time there's an inevitability to that," he said.

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TAGS: Shanghai Disney Resort | Walt Disney | theme parks
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