VistaJet launches first WeChat private flight booking platform
Private jet operator VistaJet has launched the first WeChat private flight booking platform. The company has 17% of its global customer base in Greater China.
Aimed at frequent flyers of charter business aircraft, the platform allows "Chinese corporations, travel departments, and ultra-high net worth individuals" to order flights through their mobile devices on the company's WeChat account service, according to the company's announcement.
VistaJet has 17% of its global customer base represented by the greater China region and WeChat has 899 million monthly users on its platform. The private jet operator also finds that the majority of principal Chinese customers use WeChat instant messaging to communicate directly with their dedicated sales representatives.
VistaJet said that its sales teams are available twenty-four hours a day, seven days a week to support users of the WeChat platform and customers will be able to request one-off charter flights or purchase blocks of flying hours through the Company’s signature Program product.
The onboard experience will be just as tailored: Passengers can enjoy an authentic Chinese tea service, request Mandarin and Cantonese speaking cabin staff, and may order dining options from their favourite restaurant or hotel.
VistaJet’s performance in Greater China was particularly strong in 2016, contributing to a 23% growth in flight traffic during the year.
The company has been offering its international flight experience on domestic China flights since 2015. The most visited cities in Mainland China in 2016 were Beijing, Shenzhen, Shanghai, Tianjin, Guangzhou. The top 3 overseas destinations departing from Mainland China in 2016 were Kuala Lumpur, Singapore, Seoul.
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