Brand relevancy in 2020 – how to win the battle in the hotel industry
Only 50% of guests visit a hotel’s website before booking, hotels must develop new touchpoints to communicate effectively with their clientele through mobile, social media and other online channels.
The hotel industry is going through a complete metamorphosis and industry stalwarts say it will look very different in just three years from now.
NB: This is an analysis by Aditya Sanghi, co-founder and CEO of Hotelogix.
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