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Facebook and its new battle for the attention of travelers in a destination

03/28/2017| 6:17:28 PM| 中文

The global scale of Facebook has never been more relevant than with its new City Guides. The network has doubled down on mining its data to create a painless way to plan trips.

There’s never really been a forceful value proposition for a social network for travelers – Facebook’s global dominance has pretty much kept the competition at bay.

Why invest resources in a network entirely dedicated to travel – which most people only do on occasion — when you can use the network you invest in every day to make those same connections?

The global scale of Facebook has never been more relevant than with its new City Guides. The network has doubled down on mining its data to create a painless way to plan trips.

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TAGS: social media | travel marketing | Facebook
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