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Google search shows rising interest in travel to China

03/24/2017| 4:27:01 PM|

Searches on Google for flights to China are up 24% year on year worldwide, outpacing the growth for flights to popular destinations such as France and Australia, according to Marketing Interactive.

Malaysians are increasingly interested in traveling to China, reported Marketing Interactive, citing a recent joint research from Google and Malaysia Airlines which zooms in on consumer travel behaviour.

Searches on Google for flights to China are up 24% year on year worldwide, outpacing the growth for flights to popular destinations such as France and Australia, according to the study. 

Malaysians are researching travel to China more. This includes comparing prices and products for increasingly popular travel destinations such as Shanghai, Beijing and Guangzhou.

“Searches from Malaysians for flight tickets to China grew 46% year on year. This growth in interest is on par with interest from the United States, with the highest volume of searches for travel to China,” according to a press statement.

Harbin, known for its snowy landscape, sculptures and winter culture is on the rise in terms of searches and demand. In terms of attractions that entice Malaysians to China, the Great Wall of China and the ever-popular family attraction, Disneyland Shanghai, were two of the top searches by Malaysians in 2016.

Searches for halal travel in China also saw a rise, according to the research. This includes searches for “Halal Food in China” and “Halal Restaurants in China” by Malaysians. This rose 80% year on year in 2016, indicating the boom of Muslim Malaysians travelling to China. In terms of city-specific demand, Guangzhou overtook Beijing as the most searched for halal food destination, recording a search growth of 113% in 2016.

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TAGS: Google | Malaysia Airlines | inbound tourism | China
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