Eye-tracking Google search results for hotels shows emphasis on ad products
The eye-tracking study confirmed that the addition of the business listing box and metasearch tool of Google appears to keep eyes focused on paid areas of the SERP for a longer period of time.
As digital marketers in the travel industry, most of our world revolves around watching every move that Google makes.
Even the slightest of changes to the search engine results page (SERP) can set off waves of discussion and debate.
So ever since Google began tinkering with the user interface of its hotel results pages a few years back, digital marketers have been following vigilantly to see what the effect might be for users, and consequently, those who advertise with Google.
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