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Lufthansa commits to €500 million digitisation plan as GDS charge settles

03/17/2017| 10:39:56 AM| 中文

Lufthansa will ringfence €500 million in funds to push what it calls a major investment in “digitalisation and innovation”.

Lufthansa will ringfence €500 million in funds to push what it calls a major investment in “digitalisation and innovation”.

The Germany-based carrier, which also includes Swiss Airlines and Brussels Airlines in the wider group, says the action is part of a strategy to reposition and refocus the network.

Speaking during its 2016 review in Munich, CEO and chairman of Lufthansa Group, Carsten Spohr, says the carrier hopes the spending will “unlock more revenues” across its portfolio of airline brands.

At the heart of the investment will the introduction of “greater personalisation” of products and services, Spohr claims.

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TAGS: Lufthansa | travel marketing
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